After how many seconds do most people abandon a web page?
Internet medium Data from 2023
Guess before you scroll — the answer is below
The answer
3 seconds
Roughly half of visitors abandon a page that takes more than three seconds to load, and every additional second measurably cuts conversions. This is the entire commercial argument for the way this site is built.
Where this number comes from
| Source | Google / Deloitte Milliseconds Make Millions study |
|---|---|
| Figure refers to | 2023 |
| Last checked | |
| Unit | seconds |
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