How many passwords does the average internet user have?

Internet medium Data from 2023

Guess before you scroll — the answer is below

Answer in passwords. Shorthand like 9m or 1.2bn works.

The answer

100 passwords

Roughly 100.

The average user juggles around 100 passwords, up sharply since 2019. Which is precisely why reuse is rampant: surveys consistently find most people recycle a handful of passwords across dozens of accounts, and "123456" still tops the leaked-password charts every year.

Where this number comes from

Source NordPass password habits research
Figure refers to 2023
Last checked
Unit passwords

Numbers move. If this one has drifted from its source, let us know.

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