What percentage of internet users have an ad blocker?
Internet hard Data from 2023
Guess before you scroll — the answer is below
The answer
31%
Roughly 31.
About 31% of internet users run an ad blocker, rising to well over 40% among younger and more technical audiences. It is the single biggest unmeasured variable in any ad-funded business plan.
Where this number comes from
| Source | eMarketer / Backlinko ad blocking research |
|---|---|
| Figure refers to | 2023 |
| Last checked | |
| Unit | percent |
Numbers move. If this one has drifted from its source, let us know.
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