How many photos and videos are posted to Instagram each day?

Technology medium Data from 2023

Guess before you scroll — the answer is below

Answer in posts. Shorthand like 9m or 1.2bn works.

The answer

95,000,000 posts

Roughly 95M.

Around 95 million photos and videos are posted to Instagram every day — roughly 1,100 a second. The app launched in 2010 with a 12-person team and was bought by Facebook two years later for $1 billion.

Where this number comes from

Source Meta Platforms disclosures and industry estimates
Figure refers to 2023
Last checked
Unit posts

Numbers move. If this one has drifted from its source, let us know.

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