How much does a 30-second Super Bowl ad cost?
Money medium Data from 2025
Guess before you scroll — the answer is below
The answer
$8,000,000
Roughly $8M.
A 30-second spot in the Super Bowl broadcast runs around $8 million, up from roughly $4.5 million a decade ago. That buys airtime only — production budgets for a marquee spot routinely add another seven figures. With over 120 million viewers it still works out at under 7 cents per pair of eyeballs.
Where this number comes from
| Source | Network rate cards reported in the trade press |
|---|---|
| Figure refers to | 2025 |
| Last checked | |
| Unit | dollars |
Numbers move. If this one has drifted from its source, let us know.
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